Too Familiar Fonts

Last November I was visiting friends in New York. After leaving a restaurant, I noticed the logo to the restaurant was typed in a familiar font.

Over spring break I traveled to LA and San Diego. Much of my time was spent walking around the cities, and admiring the scenery, but I caught myself doing the same thing as in New York. So many of the logos for shops and restaurants seemed to be the same familiar font I saw in New York: papyrus.

I saw countless occurrences of this particular font casted upon restaurant signs and menus, furniture stores, newspaper ads and so much more. After noticing it to such the extent, I realized that there lacks a sense of design in this area. I even admit to having used it (at one point it glazed my name on my résumé), but now I know better. Designers need to be more aware of their typography, and reach out to be more creative.

My advise: don't use papyrus, or any other font that comes pre-installed on virtually every computer. Search for something a bit more creative.

-ak